framework
Competitive Snapshot
A one-page view of key competitors, differentiators, and gaps.
Format: pdf
Time to use: 40 min
When to use: When you need a fast landscape view to refine positioning.
Inputs Required
- Top 3 competitors
- Pricing pages
- Feature lists
Steps
- Capture each competitor's core promise.
- List their primary audience and proof points.
- Note gaps your product can address.
- Summarize differentiation in one sentence.