framework
Metric Alignment Brief
Align stakeholders on activation, retention, and value metrics.
Format: pdf
Time to use: 30 min
When to use: Before executing experiments so success criteria are explicit.
Inputs Required
- Business goals
- Current KPIs
- Stakeholder priorities
Steps
- List the primary business goal.
- Define 1-2 leading indicators.
- Agree on reporting cadence.
- Document who owns each metric.